Association that intends to promote and collaborate with artisanal and non-artisanal production activities in the Celle di Bulgheria area. The idea of ​​forming an association came to a group of friends, both entrepreneurs in the tourism sector and simple enthusiasts, the result of a collaborative process for tourist, cultural and also entrepreneurial hospitality which already constituted a small local promotional network. The group intends to enhance the excellence of the territory at 360 degrees, offering guests qualified services. Offering a vast range of experiences and dedicated tours ranging from gastronomy to hotel and non-hotel accommodation, to guided tours, are the main objectives of the association.

The reference market can be considered vast and transversal, therefore the interest will be aimed at national and European tourism with particular focus on Bulgaria with which institutional, cultural and entrepreneurial collaborations are already active.

In summary, the aim of the "Radici" association is "to implement and promote tourist promotion, cultural, educational, training, information, dissemination, research and updating initiatives and projects on responsible tourism throughout the entire territory of the town of Celle di Bulgheria but not only".